For the success of any business, it is crucial to have a strong and effective marketing plan especially in today’s time the digital marketing plan must be capable to attract online users and convert them into potential customers. The Michigan digital marketing firms are renowned for their services related to SEO etc. One of the aspects of SEO services is the SEO audit.

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So fundamentally it assesses the effectiveness of the whole digital marketing strategy, and although it is a simple concept, a good SEO audit is anything but simple. It is actually about analyzing where each click came from, the percentage of hits on your page that converted to sales.

As well as the weak areas in your marketing plan, other opportunities accessible to enhance your numbers and if there is competition or other threats that may damage marketing abilities. Furthermore, a good SEO audit will help you to know if the marketing you are doing is reaching the proper demographic.

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Having your website audited by Michigan SEO company can help ensure it performs at its max potential. If your goal is to generate more leads, then you need to rank higher. And in order to rank higher, you need a site that is properly optimized.

It doesn’t matter how great your content is, if your site fails a Search Engine Optimization audit, then it’s undoubtedly holding you back. During the audit, the firms analyze everything including your web design. You may even check this great post to read about in-depth technical SEO audit.

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The first thing that’s reviewed is the overall health of your website. This includes searching for red flags, such as drops in traffic or increased bounce rates. Once the initial audit is done, the SEO Company expert you hire will know what to investigate further.